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Digital Designer
In Austin, Texas

Work Samples

Arrive

How form can inspire function. A design language paired with new functionality.

Best Light

Equipping and enabling property owners to show their listing in its best light.

Daily Digest

What do you need to know right now?  Get the essentials on the go, and be on your way. A helpful tool for property owners looking to track goals and stay on top of their bookings.

Booking Assistant

Help is on the way to property owners struggling in response time due to inquiry volume.

Golf Scope

Get those strokes back that you keep leaving on the green. Read the green like a pro with the power of AR for every putt.

Topgolf VR

Hit some bombs from your living room with up to 8 players in real time. An Oculus Quest favorite, brought to you from a tiny team with a huge name.

I’m a designer with over 15 years of professional experience. I started designing logos, merch and websites for bands and evolved that into a design business.

I’ve led small and large design teams. I find the best way to overcome challenges is to get started and to be fluid. Knowing that what lies ahead, will challenge any assumptions.

As UX has grown as a discipline, so has the complexity of an effective approach. The right solution is out there but it is never the first idea. Several layers of iteration and learning are between the builders and the answer. So let's get started!

2019–2021

Founding Designer, Golf Scope

Big team to small... 2D to 3D... AR to VR... I was craving a small team that could do more with less. Around this time, I had the opportunity to work on Golf Scope, an impressive AR iPhone App that showed a lot of promise. I joined a small team of 4 people, and we did a lot with a little...

Highlights

Topgolf VR - an Oculus Quest VR Game

  • After launching a successful VR Game called Pro Putt. Our small team of 4 partnered with Topgolf to create a Topgolf VR Game on Oculus Quest.
  • Art Direction for 3D Graphics and level design.
  • Created menu and UI system for 3D VR environments.
  • Oculus Quest Feature: New Multiplayer Games we love in Nov 2020.

Golf Scope iPhone AR app - Use AR to visualize your putt on the golf course

  • UI and UX for this Apple-Featured AR app
  • Branding, Logo design, website & development, marketing collateral.
  • Designed and tested methods to optimize subscriber conversion.
  • Worked closely with small team to rapidly theorize and test out features and flows.
  • App Store Feature: #5 in Sports June 2018.
  • App Store Feature: Golf Apps We love, August 2019.

Simply Putting - A Golf Putting Game for iPhone and iPad

  • Game design, UI UX
  • Art direction for 3D designers and sound designers.
  • Created game brand, aesthetic, UI, brand, website, marketing collateral.
  • Brainstormed and conceptualized features that targeted player engagement and monetization strategies.
  • App Store Feature: What we're playing right now, August 2019.

2017–2019

Design Team Lead,  Vrbo (HomeAway)

In late 2016, my business partner, Phi Hoang and I at Awake Studios joined HomeAway to lead their native mobile design team.

Highlights

Design Lead, Partner Mobile Team  (2017)

  • Organized team short and long term goals and worked with leadership for alignment on goals.
  • Advocated for system UI and UX pattern changes that affected other teams, and worked with them to see them through from conception to launch.
  • Designed and pitched new feature concepts to the org that required a mental shift from near-term thinking to a new concept.

Team Lead, Design Systems  (2018)

  • Built dedicated team to 5 fully dedicated heads. It was awesome. We had 3 product designers (including myself), 3 web design technologists, 2 native mobile technologist (1 iOS, 1 Android), and part time dedicated resources from brand (for illustrations and icons) and content (to help with content guidelines).
  • We had about 6 months to prove our team’s value to the company, which we did by evaluating a few key areas that our small team could show a huge impact on efficiency,  consistency and accessibility standards. We delivered in a lot of big ways. A few are listed below and also shown in work samples section.
  • Adoption, documentation and syndication. Evaluated and organized existing components and established a plan of attach for a new system and how it would be integrated and adopted with other teams.
  • Our team created a tool to map over 500 of all pods color systems down to a set of 12 variants that could be rolled out in a single repository that all teams could pull from.
  • Developed a custom icon system with our brand designer for our new library. We also tested icon interpretation comprehensibility with teams outside of the U.S. and iterated until they were acceptable for their intended meaning in all areas of the world that we had listings.
  • Designed a process for designers (UX studio consisted of 70) to submit requests and suggestions for patterns and components. We created an internal site for requests. We would review these requests weekly and work with designers to on a solution that met the systems standards before implementing them.

2016–2017

Owner, Design Director, Awake Studios

Wanting to form my own processes and explore other mediums like film, I started Awake Studios with Phi Hoang. We wanted to provide emotionally gripping product design work and learn to tell stories with film. Awake was an experiment that opened up incredible opportunities and fulfilled our curious desire to create.

Highlights

Co-owned a product design studio with one of my best friends, and the best designer I'd ever had the pleasure of working with

  • “Acqui-hired” by HomeAway to lead their mobile design team.
  • Created our own culture of favoring risk over certainty.
  • Operated a business, budget, client base, sales pipeline, provided client services and ran every aspect of a business.
  • Created a vlog and made a mini-film about a trip we took through the pacific northwest in our transition from our company to join the team at HomeAway. We debuted the film at a live talk we gave in Austin at an Under the Radar event. The talk showed footage of our trip in January 2015 and we collaborated with a musician who performed a live score along with our footage and talk.

2013–2016

Design Director, Funsize

At Funsize, I began to do product work for large and small tech companies in the bay area and around the world. I got my first taste of leading design teams, working with larger companies and helping new companies bring their products to market.

Highlights
  • Helped build an incredible design team.
  • Started, produced and hosted a podcast with Anthony Armendariz called Hustle.
  • Collaboratively built and established processes for onboarding clients, design retainers, and team structures.
  • Managed 3 to 5 projects at a time, serving as designer director, evaluating work, designing feature concepts and working with clients and designers on projects.

2011–2013

Creative Director at SceneTap

SceneTap was a client of my freelance business initially. As their business grew I was asked to joing the team full-time as Creative Director, overseeing marketing and product design (though, I was the only designer at the time). SceneTap was my first experience working at a start-up and what brought me to Austin.

Highlights
  • Brought a product to market for the first time!
  • Designed first iPhone and Android apps
  • Front-end developement on a Ruby stack

2003–2009

Early Career & Education

Highlights
  • Full-time Freelance: Branding, Web (Flash, WordPress sites) 2007-2011
  • Graduated from The Art Institute of Colorado in 2009
  • Started with Websites T-shirts Brochures in High School 2000ish

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